I’ve met a great number of celebrities over my lifetime, but few as gracious and charismatic as NASCAR Hall of Famer Rusty Wallace. He’s ranked as one of the top five money winners in NASCAR history, has 55 career victories over sixteen straight seasons and is honored in the “triple crown” of auto racing halls of fame. Rusty is one of America’s greatest racecar drivers of all time, and he is always ready to meet fans and lead the charge for great causes. We hit it off immediately and decided to work together to create a ride event that would benefit our favored charities while offering riders a chance to meet some of NASCAR’s most famous faces. So far, the Buffalo Chip has helped to raise over $1 million for local charities through events such as the Rusty Wallace Ride, Legends Ride and Biker Belles. Rusty and I hope that you will join us for the “Rusty Wallace Charity Ride” where you will mingle and ride with racing celebrities and support worthy charities.

Rod Woodruff, Sturgis Buffalo Chip President

Who: The biggest names in NASCAR Racing and You!
What: The Rusty Wallace Charity Ride
When: Wednesday, Aug. 10, 2022 1:00 p.m.
Where: A scenic ride through Spearfish Canyon starting at Spearfish City Park and ending at the Sturgis Buffalo Chip
Why: Have fun, meet NASCAR celebrities and raise significant funds for charity

Riders and NASCAR fans, you’re invited to participate in the Buffalo Chip’s Rusty Wallace Charity Ride on Wednesday, Aug. 10, 2022!

Meet and ride alongside Rusty Wallace, his celebrity NASCAR driver friends and top racing industry executives on an incredible route chosen by Rusty to an exclusive reception at the Legendary Sturgis Buffalo Chip.

This unforgettable experience supports worthwhile charities.




The Rusty Wallace Charity Ride will kick off with a party at City Park in Spearfish, SD where you can meet NASCAR and other famous celebrities, get autographs and enjoy the comradery of riders and NASCAR fans just like you!

Get in on the opportunity to bid on incredible auction items, then join Rusty and friends for a ride through the beautiful Black Hills on a route Rusty has personally chosen.

All paid riders will reconvene at the Buffalo Chip for a private reception with complimentary food and drinks and a private concert from comedic duo Williams and Ree before they take the main stage that evening. All paid riders receive a wristband to for the evening to see Travis Tritt, Aaron Lewis and the Stateliners and Williams & Ree..


Rusty and his legendary friends will welcome you to the party and ride. Join some of the most recognized faces in America for this special event.


Don’t miss your chance to meet, ride and party with the fastest people on the planet while raising money for worthwhile charities. Join the Rusty Wallace Charity Ride during the Sturgis Motorcycle Rally by reserving your tickets online or calling (605)-347-9000.