I’ve met a great number of celebrities over my lifetime, but few as gracious and charismatic as NASCAR Hall of Famer Rusty Wallace. He’s ranked as one of the top five money winners in NASCAR history, has 55 career victories over sixteen straight seasons and is honored in the “triple crown” of auto racing halls of fame. Rusty is one of America’s greatest race car drivers of all time, and he is always ready to meet fans and lead the charge for great causes. We hit it off immediately and decided to work together to create a ride event that would benefit our favored charities, The NASCAR Foundation, All Kids Bike and SD Special Olympics – Rapid City Flame, while offering riders a chance to meet some of NASCAR’s most famous faces. So far, the Buffalo Chip has helped to raise over $985,000 for local charities through events such as the Legends Ride and Biker Belles. Rusty and I hope that you will join us for the 2020 “Rusty Wallace Charity Ride” where you will mingle and ride with racing celebrities and support these worthy charities. 

Rod Woodruff, Sturgis Buffalo Chip President

Who: The biggest names in NASCAR Racing and You!
What: The Rusty Wallace Charity Ride
When: Wednesday, Aug. 12, 2020 10:00 a.m.
Where: Black Hills Harley-Davidson at Exit 55 in Rapid City to the Sturgis Buffalo Chip
Why: Have fun, meet NASCAR celebrities and raise significant funds for charity

Riders and NASCAR fans, you’re invited to participate in the Buffalo Chip’s Rusty Wallace Charity Ride on Wednesday, Aug. 12, 2020!

Meet and ride alongside Rusty Wallace, his celebrity NASCAR driver friends and top racing industry executives from the kickoff party at Black Hills Harley-Davidson through an incredible route chosen by Rusty to an exclusive reception at the Legendary Sturgis Buffalo Chip.

This unforgettable experience supports SD Special Olympics – Rapid City Flame, All Kids Bike and the NASCAR Foundation charities.




The Rusty Wallace Charity Ride will kick off with a party at Black Hills Harley-Davidson at Exit 55 in Rapid City. Meet NASCAR and other famous celebrities, get autographs and enjoy the comradery of riders and NASCAR fans just like you!

Get in on the opportunity to bid on incredible auction items, including autographed memorabilia and the opportunity to join Rusty as his VIP guest at the NASCAR race of your choice (some limitations apply). Then join Rusty and friends for a ride through the beautiful Black Hills on a route Rusty has personally chosen.

All paid riders will reconvene at the Buffalo Chip for a private reception and silent auction with complimentary food and drinks. Upgrades are available for those who would like to enjoy the races and concerts in the amphitheater.


NASCAR Hall-of-Famer Rusty Wallace had this race inspired FLHX Street Glide customized by Cory Ness of Arlen Ness Motorcycles in honor of the 2nd annual Rusty Wallace Charity Ride. You can be the proud owner of this one-of-a-kind motorcycle, graciously donated by Black Hills Harley-Davidson. All funds from the sale of this bike will directly benefit local charities.



Rusty and his legendary friends will welcome you to the party and ride. Join some of the most recognized faces in America for this special event sure to be covered by the world’s press.


Don’t miss your chance to meet, ride and party with the fastest people on the planet while raising money for worthwhile charities. Join the Rusty Wallace Charity Ride during the 2020 Sturgis Motorcycle Rally by reserving your tickets online or calling (605)-347-9000.