In case of unforeseen events, this schedule may change. A complete schedule outlining the day’s specific entertainment and activities at Black Hills Harley-Davidson in Rapid City and the Sturgis Buffalo Chip will be included in your souvenir gift pack at registration.
Noon – Registration begins
1:30 p.m.– Celebrities arrive
1:40 p.m. – Rusty Wallace and Rod Woodruff welcomes all to the event
1:45 p.m. – Autograph sessions begin
3:00 p.m. – Live Auction Begins
3:45 p.m. – Group Photo
4:00 p.m. - Ride Departs
For more information on other events at Black Hills Harley-Davidson go to www.blackhillshd.com.
Black Hills Harley-Davidson will become a live bike show featuring the bikes of the world’s fastest NASCAR drivers! Be one of the first to see a specially customized motorcycle to be sold to benefit the Rusty Wallace Ride Charities!
During the Sturgis Motorcycle Rally Black Hills Harley-Davidson becomes the Rally at Exit 55. This is a great opportunity to check out all of the new 2021 Harleys and many vendor booths.
3:00 p.m. – Rusty has teamed up with the NASCAR Foundation to offer some of the coolest auction items ever presented. Bid to win a one-of-a-kind race memorabilia and experiences including an invitation for you and a friend to join Rusty as his VIP guests at the NASCAR race of your choice (some exclusions apply).
Join Rusty and friends for a beautiful ride through the Hills on a route he has personally selected. This winding ride defines beauty as you are escorted alongside NASCAR celebrities from Rapid City through the scenic Black Hills to the gates of the Sturgis Buffalo Chip.
Riders will be led through creek-carved canyons and past scenic cliffs along Nemo Road, past the small community of Nemo and the historic Nemo Ranch before continuing down Vanocker Canyon to the City of Sturgis and east on Highway 34 to the world famous Sturgis Buffalo Chip.
Your VIP treatment continues at the Buffalo Chip’s where registered riders will enjoy a complimentary catered buffet, cash bar, a silent auction and the most interesting company you’ll find in Sturgis!
Start your NASCAR memorabilia collection or accent your current collection with autographed collectibles and more at the silent auction. Make memories last with this exclusive opportunity to bid on individually selected merchandise.
Cap off your ride experience with live music in the amphitheater! Concerts are separately ticketed from the ride.