In case of unforeseen events, this schedule may change. A complete schedule outlining the day’s specific entertainment and activities at the start site and the Sturgis Buffalo Chip will be included in your souvenir gift pack at registration.
1:00 p.m.– Registration begins
1:15 p.m.– Celebrities arrive
1:20 p.m. – Rusty Wallace and Rod Woodruff welcomes all to the event
2:00 p.m. – Live Auction Begins
2:45 p.m. – Group Photo
3:00 p.m. - Ride Departs
The Kickoff party will become a live bike show featuring the bikes of the world’s fastest NASCAR drivers! Be one of the first to see a specially customized motorcycle to be sold to benefit the Rusty Wallace Ride Charities!
3:00 p.m. – Rusty has teamed up with the NASCAR Foundation to offer some of the coolest auction items ever presented. Bid to win a one-of-a-kind race memorabilia and a custom motorcycle!
Join Rusty and friends for a beautiful ride through the Hills on a route he has personally selected. This winding ride defines beauty as you are escorted alongside NASCAR celebrities from Rapid City through the scenic Black Hills to the gates of the Sturgis Buffalo Chip.
Your VIP treatment continues at the Buffalo Chip’s where registered riders will enjoy a complimentary meal, cash bar, a silent auction, an autograph signing with Rusty and other celebs and the most interesting company you’ll find in Sturgis!
Start your NASCAR memorabilia collection or accent your current collection with autographed collectibles and more at the silent auction. Make memories last with this exclusive opportunity to bid on individually selected merchandise.
Cap off your ride experience with live music in the amphitheater! Concerts are separately ticketed from the ride.